BM continues to blaze its own trail in brand PR and integrated marketing, working hand in hand with brand clients to create success.
She comes from the public relations team of Shanghai Ogilvy, has more than 20 years of experience in brand public relations, and has successively served as the director of public relations of Tudou and vice president of Anjuke. She graduated from Shanghai Jiao Tong University and is a Yale international alumnus and Yale international innovation scholar.
With a strong international background and 13 years of management experience in the advertising, PR and creative production industries in China, Asia Pacific, UK and US markets serving multinational and local brand clients including COTY, CARTIER, HEINEKEN, DIAGEO, DANONE, P&G, UNILEVER, JD.COM, INFINITI, EXXON MOBIL, etc.
Rich marketing communication professional experience in annual strategic plan development, media\platform\KOL relationship, event management, content development and communication interaction Specialized in FMCG, lifestyle, culture and entertainment industries, service clients include: NIKE, DISNEY CHINA, PUYDOUFU GROUP, SHISEDO, LUCAS FILM, WB, LINING, ADIDAS, etc.
Insight into user needs helps brands build bridges with consumers
Try to refine, subvert it to assist the brand in realizing its vision for future growth
Sprouting whimsical ideas, cross-border cooperation transforms brand influence into real market value
Communicate brand concepts visually and aurally to strengthen intimate contact with consumers
85% of team members come from 4A and Internet backgrounds